Director -Data Science

The Analytics, Investments and Marketing Enablement (AIM) team—part of Global Commercial Services Marketing (GCSM)—is the analytics engine that fuels acquisition, engagement, and retention across our Commercial business. AIM develops the data products, insights, and decisioning solutions that enable smarter marketing, more relevant customer experiences, and scalable enterprise growth. This Director role sits within AIM and will lead Customer Acquisition Analytics for Corporate products, shaping how American Express uses data, advanced analytics, and emerging AI to transform our digital experience. How will you make an impact in this role? As the Director of Corporate Customer Acquisition Analytics, you will lead the strategy and development of best-in-class analytics and AI solutions that drive targeting strategies in Sales and Marketing and personalize experiences (including digital) for Commercial corporate customers across MYCA.. You will guide a team building solutions that leverage AMEX’s rich first-party data, dynamic intelligence, and the evolving AI & Gen AI capabilities. This is a high-visibility leadership role that blends technical depth, innovation, and cross-functional influence, partnering closely with teams across Global Commercial Services, Enterprise Digital and Consumer and Decision Science partners.

Key responsibilities

include: • Lead the vision and roadmap for Corporate Customer acquisition analytics, designing advanced targeting and personalization solutions that deliver relevant, high-impact experiences for Commercial customers. • Develop modern data and ML-powered products, including identity resolution, propensity and targeting models, dynamic creative and incentive decisioning, and next-generation personalization capabilities. • Explore and integrate emerging AI and GenAI techniques - such as intelligent customer journey optimization, semantic modeling and automated insights to enhance targeting precision and analytical productivity. • Manage and mentor a high-performing team of managers and data scientists responsible for end-to-end targeting strategies and analytical solutions. • Drive expertise in audience segmentation, experimentation, custom targeting and Investment optimization leveraging both AMEX and partner data assets to scale personalized acquisition strategies. • Optimize funnel performance through data-driven experimentation, personalization of acquisition incentives, and continuous optimization of digital targeting strategies. • Cultivate strong cross-functional partnerships across American Express to ensure strategic alignment, prioritization, and seamless execution of targeting initiatives. • Champion innovation, bringing forward new ideas in digital analytics, advanced modeling techniques, Gen AI use-cases and scalable data automation that future-proof AMEX’s digital acquisition engine.