Senior UI/UX Designer (Marketing Experinece)

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The Senior Information Architect (UX / Information Architecture Lead) is a strategic UX leadership role responsible for defining navigation models, user flows, and overall information structure across enterprise digital platforms. This role ensures intuitive, scalable, and user-centered experiences aligned with business goals and brand standards. This is a high-value offshore role providing UX governance and oversight across marketing and digital initiatives. What They Will Design The Senior Information Architect will define and deliver: • Global navigation frameworks and content hierarchies • End-to-end user journeys and task flows • Sitemap structures for large-scale websites • Wireframes and interaction models • Heuristic evaluations and usability frameworks • Cross-platform information architecture standards Their work directly impacts user engagement, discoverability, conversion optimization, and overall digital experience effectiveness.

1. Information Architecture Strategy • Define logical content structures and taxonomy models. • Develop scalable navigation systems for enterprise websites. • Create detailed sitemaps and content organization frameworks. • Ensure consistency across digital properties. 2. User Flow & Journey Design • Map user journeys aligned with business objectives. • Define task-based flows to optimize engagement and conversion. • Collaborate with stakeholders to align UX strategy with marketing and product goals. 3. Heuristics & Usability Governance • Conduct heuristic evaluations and usability reviews. • Identify friction points and recommend UX improvements. • Establish usability standards and UX best practices. 4. Cross-Functional Collaboration • Work closely with UX designers, developers, marketing, and product teams. • Translate research insights into structured IA deliverables. • Provide UX oversight across offshore execution teams. 5. UX Documentation & Governance • Produce wireframes, IA documentation, flow diagrams, and interaction guidelines. • Maintain design consistency and governance standards. • Support digital transformation and redesign initiatives. Required Experience & Skills • 8–12+ years in UX / Information Architecture roles • Proven experience defining IA for enterprise-scale websites • Strong understanding of usability principles and interaction design • Experience creating sitemaps, user flows, and wireframes • Familiarity with UX tools (Figma, Sketch, Adobe XD, Miro) • Strong stakeholder communication and workshop facilitation skills Employee Type: Permanent UPS is committed to providing a workplace free of discrimination, harassment, and retaliation.