Full Stack Business Owner - Growth

Type Full-Time · Immediate hiring Level Mid-Senior · 2–4 years experience Location Remote (India) · Async/sync overlap with US PST (2 pm – 11 pm India time) Reports To VP of Marketing; dotted-line reporting to the CEO ⚠️ MANDATORY REQUIREMENT Startup Experience is a MUST. If you have never worked in a high-growth, high-ambiguity product startup environment, DO NOT APPLY. We operate at the speed of AI, and we are looking for the battle-hardened resilience and system thinking only a startup veteran possesses.

This is a high-ownership, high-autonomy leadership position responsible for managing a critical business function. You will lead the end-to-end pipeline from member enrollment through utilization and revenue tracking for Digbi Health's B2B2C programs, ensuring that closed client contracts translate into high levels of member enrollment and engagement. With Digbi experiencing 100% year-over-year revenue growth, this role is pivotal in bridging the execution gap by maximizing enrollment, activity, and retention across covered populations. WHAT YOU'LL OWN Revenue & Utilization • Own and track member enrollment numbers across all active employer and health plan clients • Drive utilization targets — ensuring enrolled members become active, engaged program participants — and report weekly status to leadership • Identify under-performing client accounts and build targeted re-enrollment or win-back campaigns • Partner with the clinical and product teams to remove friction from the member journey Member Enrollment Campaigns • Design, execute, and optimize outreach campaigns targeting eligible but un-enrolled members across each client population • Manage campaign scheduling, messaging variants, and client-specific context • Coordinate with Client Success and Ops teams to get clean population lists and measure campaign impact • Lead enrollment targets for program-based, conditions-based, Dependents, and geographic cohorts, based on claims financial data. Automation & Operations • Orchestrate campaign workflows using Claude-powered automation, including checklists, workflow management, and status tracking • Build and maintain the central marketing and enrollment dashboard (open rates, click rates, enrollments by client and cohort). • Drive the implementation checklist for new client launches Cash-Pay / D2C (Emerging Workstream) • As Digbi builds its DTC cash-pay product, own the B2C enrollment funnel: landing pages, email journeys, conversion tracking • Manage coordination across the intern cohort (Amazon listing, Instagram, content) so workstreams run without daily oversight