UX Research Lead – Market, Competitor & Consumer Intelligence

Location: Bangalore, India Team: Strategy & Insights

We are a Bangalore-based gaming studio building for global markets. As we scale our portfolio and international footprint, we are looking for a Research Lead to lead our Market, Competitor, and Consumer Intelligence function. This is a critical leadership role embedded at the heart of the studio. You will shape how we understand players, competitors, and global market opportunities — ensuring that our creative, product, and strategic decisions are grounded in deep, actionable insight.

Market & Consumer Intelligence • Lead the design and execution of qualitative and quantitative research programs across key global markets (North America, Europe, APAC, etc.) • Develop deep player understanding through segmentation, motivations research, user journey mapping, concept testing, and brand tracking • Identify global gaming trends, genre shifts, platform opportunities, and white spaces to inform portfolio direction Competitive Intelligence • Build and institutionalize a structured competitor intelligence framework • Analyze competitor titles, monetization models, go-to-market strategies, and live-ops performance • Deliver ongoing insights on emerging studios, publishers, and ecosystem shifts Strategic Partnership with Studio Leadership • Partner closely with Game Directors, Product, Monetization, and Marketing teams to inform roadmap, positioning, and investment decisions • Translate research findings into clear strategic implications and actionable recommendations • Support greenlight decisions, new IP exploration, and market entry strategies Team & Capability Building • Build and lead an in-house insights capability (qualitative and quantitative) • Establish best-in-class research processes, vendor partnerships, and data integration practices • Combine primary research with gameplay data, performance metrics, and external market intelligence Executive Communication • Deliver clear, high-impact insight narratives for leadership decision-making • Drive a culture of evidence-based decision-making across the studio