UX/UI Designer

Serving the needs of all families with young children, Carter’s Inc. is the largest North American apparel retailer exclusively for babies and young children, encompassing Carter’s, OshKosh B’gosh, Skip*Hop and Little Planet brands. Meaningful work, constant learning, genuine people, and a community guided by core values that promote inclusion and innovation is in everything we do. There are many reasons to build your career at Carter's. How you’ll make an impact: We are looking for a motivated UX Designer who possesses an entrepreneurial mindset and is comfortable navigating gray areas to create innovative digital experiences for some of the most important purchases parents can make—those for their kids. The eCommerce team is focused on reimagining our digital experiences to alleviate some of the stressors from our customers' everyday lives and deliver seamless and delightful shopping experiences. As a UX Designer, you will balance creativity and innovation to deliver customer-centric solutions. The ideal candidate will have a demonstrated record of collaborating effectively with Product and Engineering teams to translate business objectives successfully, and customer needs into final solutions. Throughout the strategy, design, and development lifecycle, the UX designer will exhibit strong design intuition, technical curiosity, and persistence to push ideas beyond the expected and deliver exceptional experiences. This role reports to the Director, UX/UI, in a hybrid work environment, based out of our Atlanta office location. Creating New Experiences in UX Design (70%) • Consistently asks questions to get at the root cause of the problem and applies those insights into a vision that is intuitive for customers (beautiful, accessible, intelligent) and meets business KPIs. • Proactively pursues customer feedback via VOC, usability tests, A/B tests, customer replays, and Adobe Analytics to identify future customer needs. • Utilizes data-driven design approaches by incorporating metrics and user analytics into the design process • Identifies industry trends that are influencing customer behavior and applies those insights to the shopping experience • Demonstrates holistic problem-solving skills with an ability to zoom-in on customer needs while collaboratively with cross-functional partners (Marketing, Merchandising, Planning, etc.) to understand key business objectives • Operates independently to rapidly produce experience sketches, concepts, wireframes, user flows, and design prototypes to showcase the customer experience. • Conducts qualitative usability and quantitative A/B testing to inform design decisions and ensure experiences meet customer expectations. Supporting UX Development (20%) • Creates visually appealing designs that utilizes white space and clear visual hierarchy to ensure customers are clear on what actions they can take • Leverages the design system and/or generates new components to help ease the transition between design and developer handoff • Delivers pixel-perfect specs and provides user flows that connect multiple user stories • Provides creative direction for writing technical copy that speaks to users' mental models and helps them understand Carter's product better • Leverages micro-animations, focused on industry best practices, to guide customers as they interact with digital products or services Communication and Presentation (10%) • Able to clearly articulate & defend design decisions to UX peers and leadership. • Understands how to break down an upcoming feature set into an MVP that drives immediate value • Communicates effectively across teams (Merchandising, Product, and Engineering) to ensure alignment and establish the operational support needed to bring the vision to life. • Advocates for users while maintaining awareness of business constraints, proactively identifying trade-offs, and communicating them effectively to stakeholders. • Concisely communicates with eCommerce leadership to collect feedback and generate buy-in. Must have: • 3+ years of UX/UI design experience with a strong track record of leveraging core UX design principles and processes (user flows, wireframing, visual design, prototyping, etc.) to deliver end-to-end experiences. • Proficiency in core UX tools such as Figma, Sketch, Photoshop, Miro, Principle, and others that support the design process. • Strategic approach to data to drive design decisions, incorporating metrics and user feedback to inform design iterations and enhance user experiences. • Proven ability to prioritize multiple tasks and competing priorities in a fast-paced environment, maintaining focus on both user needs and business objectives. • Effective communication skills with experience articulating design direction and collaborating across core teams (Merchandising, Product Management, Engineering, etc.) to ensure alignment and drive project success. • Curious, intuitive, and independent problem solver with keen attention to detail, capable of zooming in on specific user needs while keeping a broader perspective on business goals. • Ability to advocate for users while navigating business constraints, demonstrating balance between User Experience and organization objectives Compensation for this position ranges from $86K - $138K based on skills and experience. Carters is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, genetics, disability, age, veteran status, or any other status protected by federal, state, or local law.