Designer- Ui-ux
V-Mart Retail Ltd.
Location
🇮🇳 Thiruvananthapuram, India
Type
full_time
Salary
Undisclosed
Posted
2w ago
Job Description
About the Company
V-Mart Retail Ltd. is one of India’s leading value-fashion and lifestyle retail companies, offering affordable and contemporary clothing, footwear, accessories, and lifestyle products for men, women, and children. The company has a strong presence across Tier-2, Tier-3, and emerging cities in India, focusing on making fashion accessible to a wide range of consumers. V-Mart is increasingly focused on creating engaging fashion experiences across retail and digital channels, making creative, visual content and AI-led fashion storytelling relevant to its evolving brand strategy.
About the Role
We are looking for an AI-first creative professional with a strong fashion eye and sharp visual sensibility to create imagery and videos for a young, contemporary fashion brand. The primary responsibility of this role is to use Generative AI to create high-quality fashion imagery, videos and campaign content across digital, social, paid media and offline retail. This is not just a prompting role. The ideal candidate should understand fashion, styling, photography, visual language and contemporary brand aesthetics well enough to make AI outputs feel current, realistic and fashion-forward.
Responsibilities
Create AI-generated fashion imagery and videos for campaigns, social media, paid ads, website, app and offline stores. Use product images, model shots and existing shoot assets to create new AI-led content. Extend seasonal fashion shoots using AI through new environments, poses, compositions, videos and campaign worlds. Create moodboards, storyboards, visual references and AI pre-visualisations. Maintain consistency in models, garments, styling, lighting and locations across AI-generated content. Ensure AI outputs feel photographic, natural and brand-relevant, rather than obviously AI-generated. Explore and test emerging AI image and video tools to improve creative quality and production workflows. Stay updated on Indian and global fashion trends, campaigns, styling and visual culture. Understand how contemporary fashion brands present products across social, retail, e-commerce and advertising. Contribute to art direction across casting, poses, styling, colour, composition and visual storytelling.