Sr. UX Researcher

Location Hyderabad, India

Turn User Insights into Strategic Impact At UXReactor, part of Ascendion, we believe research isn’t just about collecting data, it’s about uncovering insights, telling compelling stories, and driving meaningful change. We’re looking for a Senior UX Researcher who brings deep curiosity, strong empathy, and a strategic mindset. In this role, you’ll lead and execute research that makes insights actionable, visible, and influential, helping shape product direction and business decisions. What You’ll Do As a Sr. UX Researcher, you will: • Drive and execute all stages of research: from recruitment and participant communication to conducting studies, analysing results, and delivering insights. • Determine the most appropriate research method(s) for the outcomes desired • Develop impactful artifacts tailored to project needs, such as research plans, screeners, interview guides, reports, journey maps, personas, highlight reels, data visualisations, and mixed-method summaries. • Present research readouts to client partners and executives to influence decision-making. • Facilitate alignment workshops and support cross-functional collaboration to ensure insights are fully embedded in product strategy. What You Bring • 5+ years of experience conducting UX research to uncover insights, identify unmet needs, and improve product outcomes. • Proficiency in a wide range of qualitative and quantitative methods, with the ability to choose the right approach for each project.• Empathetic listening skills and the ability to deliver an unbiased, user-centered point of view. • Experience designing and executing inclusive participant recruitment strategies. • Basic understanding of effective design principles and how research informs UX and product decisions. • Strong portfolio or work samples that demonstrate your research process, storytelling, and impact. • Excellent storytelling and presentation skills that bring research to life and inspire action. Preferred Qualification: • Bachelor's Degree in Human-Computer Interaction, Cognitive Sciences, User Experience Design, Psychology, Behavioral Sciences, Social Sciences or related field AND 5+ years UX Research experience OR • Master's Degree in Human-Computer Interaction, Cognitive Sciences, User Experience Design, Psychology, Behavioral Sciences, Social Sciences or related field AND 3+ years User Experience Research experience OR • Equivalent experience. A strong plus if you have: • Solid experience with AI native experiences, including familiarity with platform conventions and user behaviours. Join us if you’re ready to elevate user research into a strategic superpower and help shape experiences that truly matter.